This certificate course in MARKETING ANALYTICS, CUSTOMER RELATIONSHIP & SERVICE QUALITY
MANAGEMENT is a novel, multidisciplinary course that combines knowledge from several fields of study
including marketing management, consumer psychology, economics, statistics, research methods,
econometrics and statistical computing. Ideally, students need to take the separate courses on each of the
above-stated fields of study, which normally takes a much longer time (minimum 3 months) to complete.
However, to gain maximum benefit from the course within the shortest span of time, this course has been
designed as a crash course to help individuals and groups coming from organizations to develop the skills,
practical expertise and capacity to implement effective and efficient customer relationship and services
quality management programs. In addition, the course would enable participants to appreciate the basic tools
and analytical techniques to gathering, analysing and organizational market, business, financial and
economic data to aid effective business decision-making. An interesting feature of this course is that it has
been crafted to equip trainees/seminar participants with the requisite knowledge base, information, and
practical software tools that would make them more effective, efficient and successful in the workplace.